One of Apple’s core innovation values is to ‘aim to surprise the customers’. They want to cause their customers to shout WOW! when they use Apple’s products or services. Gary went on to say that employees believe deeply in what they are offering and want to make a magical experience for their customers. And get this, they make it a cultural norm to act wild and passionate when their customers are surprised!
This might sound like a beneficial outcome commercial companies strive for with customers... but does it apply to churches? If Apple is aiming to surprise, it seems many churches are simply aiming to please. Surprise is experiencing the unexpected. To be pleased is to experience the expected.
Jesus, a great innovator, often created unexpected moments that surprised his followers in ways that drew them closer to God. Do churches do that? Is this an innovation concept that has merit for a local church? Or do we write it off because it seems like the pursuit of commercialism?
by: Craig (@CraigTerrill)
You can hear Gary Hamel share his insights on innovation and the Church at the WCA’s March 17 free webcast!